Bio Summary
Founded in 1996, Silicon Valley-based Seneb Consulting helps firms of all sizes use the web to understand and influence customer behavior.
Management
Sarah A. Rice, Principal
Sarah A. Rice is an information architect with over a decade of strategy and consulting experience, designing and executing excellent user experiences for companies such as Sony, Sun Microsystems, Microsoft, eBay, Princess Cruises and Yahoo!
For Dow Corning, she developed rich information environments to meet the varying and complex needs of global chemical company customers. An executive consulting firm turned to her to design and launch online products to serve the changing needs of their client base. For Adaptive Path, she got to the bottom of a drop-off in membership at an online photo sharing site and developed a strategy for bringing customers back.
She has a master's degree in Information Science and consults with a number of user experience firms. She serves on the Board of Directors of the Information Architecture Institute, is active in the American Society for Information Science and Technology (ASIS&T), and is on the Advisory Board for the Dublin Core Metadata Initiative. She also speaks regularly at the Information Architecture Summit and other industry conferences.
