Presentations
KickStart Case Study: Impacting Organizational Strategy With Framing
IA Summit 2007
Using cognitive framing to formulate winning strategies for communicating with your customers.
Framing Workshop
2007
Metaphorical framing and conceptual blending for information professionals. At the end of the workshop, attendees should know how conceptual metaphors can be used for strategy and communication with Information Architecture work. This methodology can also be used to support increased customer adoption of online content and products.
Dow Corning Case Study (Faceted Classification)
IA Summit 2005
Bottom Up Information Architecture: Redesign of an Enterprise Class Web Site
IA Summit 2004
