SARAH A. RICE 192 South Murphy Ave. Suite 203 Sunnyvale, CA 94086				(408) 315-8961 rice (at) Seneb.com
EXPERIENCE		2009-2010	PayPal	San Jose, CA
		Information Architecture and Business Strategy Consultant
		Led user research efforts for PayPal Help redesign. Developed business strategy roadmap, including customer and business research, synthesis and development of employee tools to implement new business framework for www.paypal.com.
		2007-2008	eBay	San Jose, CA
		Principal in Residence
		Worked with eBay User Experience Content Team. Lead voice audit for eBay.com. Re-architected eBay Help content and all other user assistance content into single architecture to improve user adoption of content and to strengthen eBay brand. Consulted with content experts regarding implementation of new content strategy, template design and migration of content into new IA. Formulated strategy for localization of IA into multiple markets.
		2006	Walmart	Brisbane, CA
		Information Architect
		Lead user research effort to architect online shopping cart for 5 global markets. Worked closely with customer to articulate requirements, recruited, interviewed and analyzed users in multiple markets. Developed holistic information architecture to serve different markets, and developed a strategy for localization.
		2004-2005	Dow Corning	Midland, MI
		Metadata and Taxonomy Consultant
		Developed faceted classification for customer-facing online product catalog. Articulated metadata model and complex vocabularies to provide multiple points of entry to product information (3000-5000 products) for diverse customer base. Queried multiple customers to articulate differences in information-seeking behavior, developed facets and vocabularies which were validated with customers. Communicated benefits of faceted classification to various groups with client company.
		2005	Network Appliance	Sunnyvale, CA
		Lead Information Architect Consultant
		Redesigned intranet sales portal to improve sales force productivity. Led stakeholder interviews, sales team interviews and development of users' mental model. Performed content audit, developed metadata model, articulated wireframe templates for CMS implementation.
		2004-present	Adaptive Path	San Francisco, CA
		User Experience Consultant
		Provided consulting services to a variety of clients. Developed research reports, content maps, mental modeling documents; interviewed web site users and other research participants, performed research analysis, worked closely with clients.
		2003-2004	VeriSign, Inc.	Mountain View, CA
		Information Architect Consultant
		Redesigned public facing corporate site from the bottom up. Revised navigation, developed metadata schema, compiled controlled vocabularies and articulated a corporate taxonomy. Defined templates for newly-installed CMS. Refined search interface, implemented best bets/quick links, provided guidance to stakeholders to effectively title documents for meaningful search results. Developed detailed specifications, wireframes and site maps. Collaborated with multi-functional team.
		2001	Openwave	Redwood City, CA
		Senior Information Architect Consultant
		Structured existing content into newly architected Intranet site for all departments. Developed strategic plan for purchasing and implementing company-wide document management system.
		2001	PeopleSoft	Pleasanton, CA
		Senior Information Architect Consultant
		Architected roles-based web site using PeopleSoft portal software, integrating 3 web sites serving similar audiences. Devised global navigation scheme. Delivered interactive wireframes, site map and project summary.
		1999 - 2000	AltaVista	Palo Alto, CA
		Lead Information Architect - Consultant
		Architected layout and navigation for customizable portal site. Advocated for users throughout design and development of multiple information sites and applications. Produced wireframes, storyboards, user flows and specifications for multiple online applications. Communicated advantages of faceted classification system while developing effective taxonomy for web-based information directory.
EDUCATION		Master's Degree, Library and Information Science, San Jose State University, San Jose, CA
		Bachelor of Arts, Philosophy, University of the South, Sewanee, TN
AFFILIATIONS		Information Architecture Institute BayCHI American Society for Information Science and Technology Dublin Core Metadata Initiative
ADDITIONAL INFORMATION		TRAINING New Research Methods in the Social Sciences, Stanford University, 2009 Exploring Design as a Research Activity; Converging on a Science of Design through the Synthesis of Design Methodologies, CHI, 2007 Data Modeling Master Class - Wilshire Conferences - 2005 Contextual Design - Customer-Centered Design Workshop - 2003
		OTHER Board of Directors - Bethlehem Ministry 2008-present Board of Directors - Information Architecture Institute. 2006-2008 Board of Directors - Trinity Cathedral, San Jose, CA. 1998-2001