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VeriSign (2003)

Assignment:

Create metadata schema, controlled vocabularies and templates for a site re-design and implementation of a content management system.

Approach:

This project was a purely bottom-up information architecture exercise. The company had acquired a number of different companies in a short period of time, and their web site had grown organically with no centralized web services team to guide its growth. What was required was a complete re-architecture from the ground up, implementing the new architecture and a new look and feel for the web site in a newly purchased content management system.

A taxonomy for the company was developed. Business goals and objectives were formulated. Metrics for success of the project were outlined. As the information architect, I was tasked with understanding the information from the bottom up and driving the overall architecture to accommodate a number of different business goals while still maintaining a satisfactory user experience.

Content types were defined and a list of products and services were developed. I worked closely with a search consultant to improve the search capability for the site. I worked closely with an outside design agency to develop a new look for the site that worked with our business model and sustain a navigation that worked with our products and services. I consulted with team members about cms capabilities with respect to metadata and navigation, and I developed a metadata schema that would sustain the company for a number of years into the future.

Outcome:

The new site is scheduled to launch in Spring of 2004.