Customer Research
We have extensive experience using qualitative research, or User Experience (UX) Research, to show how people’s mindsets drive decision-making. Research informs how to organize information for multiple audience and uses and provides insights for a wide range of uses. To see how customer research makes a difference in product design, take a look at Seneb's work for Princess Cruises, EBAY, and The Network Appliance.
Strategic Consulting & Design Ops
If you're thinking about Information Architecture, consider bringing Seneb into that process as a trusted advisor. Seneb Consulting works with you ensure your strategy reflects both your business context and customers' expectations, a strategy that supports your teams, product managers and business executives. To see the difference IA strategy can make, read about Seneb's work with Google and StubHub.
Customer Adoption
As customers get busier and products become more complex, engaging your customers' attention the first time becomes critical. We use principles founded in design and cognitive psychology to quickly formulate winning strategies for increasing customer adoption of your products. That's what we did for KickStart, take a look at the results.
Metadata & Taxonomies
We can assist you with all your data and content organization needs. Quality metadata strategies and content modeling can improve content findability for complex information spaces. To see examples of how Seneb Consulting helped companies take advantage of bottom-up strategies, take a look at Dow Corning and VeriSign.
System Integration
New system implementations are necessary, but rarely simple, including CMS and iWMS implementation. Information architects are experts in metadata and taxonomies, as well as information lifecycles, business context and system users. Including us on your team can help avoid pitfalls for a successful implementation. To see what a difference Seneb can make with CMS, read about the VeriSign project.
Data Governance and Standards
As your data store grows and becomes more popular, it’s important to document what standards are being used, as well as what is available, how it is used, how it is updated and managed, and any limits to access. Creating and managing such documentation can seem like a daunting task. Let Seneb help you determine what works best for your organization and get you set up for success like we did for Google.
Glossary
Team members and stakeholders can use the same word but mean something different, which can lead to confusion and loss of productivity. A glossary provides clarity when referring to products, services, processes and important business concepts and helps teams and organizations to get along and work well together. To see how Seneb helped provide glossary services, read about the Google project.